Advertising campaign "Milky Way "Caramel Stretch Campaign""
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Milky Way: Movie Theater Line Barrier
| See full size 1440x1000 px | |
| Released: | March 2009 |
| Brand name: | MILKY WAY  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Confectionery & snacks
|
| Tags: |
Chocolate Bars
|
Credits:
Description: These line barriers served as a live product demonstration–emphasizing the smooth, stretchy caramel of a Milky Way bar.
Advert title: Movie Theater Line Barrier
Advertised brand: Milky WayAdvertising Agency: BBDO New York, USA
Art Directors: Scott Kaplan, Tom Kraemer
Copywriters: Tom Kraemer, Scott Kaplan
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce