| Examples: BMW MINI, MINI CAR, Italy, Proximity, Italy |
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Mini: Fast lane service
| See full size 1190x841 px | |
| Released: | December 2007 |
| Advertiser: | BMW MINI  |
| Brand name: | MINI CAR |
| Agency: | Proximity, Italy |
| Country: | Italy |
| Category: |
Other vehicles, auto products & services
|
Credits:
Little wait, lots of fun.
While you wait (maximum 2 hours), you also have fun: you can read a magazine, watch TV in the MINI Lounge, have a cold drink or surf the net.
Advertising Agency:
Proximity Italia, Milan, Italy
Creative Directors: Nina Almonte, Arianna Niero
Art Director: Jacopo Cinti
Copywriter: Martino Lapini