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Advertising campaign "World's Biggest MINI"

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Mini Clubman: False mirror

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	See full size 1224x1700 px
Released:	September 2008
Advertiser:	MINI
Brand name:	Mini Clubman
Agency:	DRAFTFCB Auckland
Country:	New Zealand
Category:	Cars
Tags:	Visual effects in outdoor ads Case study Creative ads for MINI

Credits:

To launch the "Worlds Biggest MINI" - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot trafﬁc street posters.

Brand: MINI Clubman
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements