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Advertising campaign "MINI John Cooper Works (Braking parachute)"

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MINI: Braking parachute (Step 2)

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	See full size 1120x800 px
Released:	August 2008
Advertiser:	MINI
Brand name:	MINI COOPER
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI Creative outdoor

Credits:

Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertised brand: MINI John Cooper Works

Advert title: Braking parachute
Headline and copy text: The fastest MINI ever. – Even with the brakes on.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Released (Month, Year): September 2008