To add some excitement to the experience, MINI via DraftFCB, Auckland introduced nighttime test drives. When you drive at night, not only are the roads quieter, youâre also far less likely to run into people youâd rather not. Theyâre all busy doing other things.
Agency: DRAFTFCB, Auckland
Date Uploaded: 2010-12-15
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: kelly Lovelock
Copywriter: Matt Simpkins
Retoucher: The Lounge
Country: Australia / New Zealand
The Print Ad titled Highway Patrol was done by Draftfcb Auckland advertising agency for product: MINI (brand: MINI) in New Zealand. It was released in the Dec 2010.