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Mini: Minimalism
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | BMW  |
| Brand name: | MINI/BMW |
| Agency: | TAXI 2 |
| Country: | Canada |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://neverinneutral.com/mini_minimalism/
Type Of Entry: Websites & Microsites
Title: MINIMALISM
Advertiser/Client: MINI CANADA
Product/Service: BMW MINI
Advertising Agency, City: TAXI 2, Toronto
Country: CANADA
Advertising/Web Design Agency, City: TAXI 2, Toronto
Country: CANADA
Title: MINIMALISM
Advertiser/Client: MINI CANADA
Product/Service: BMW MINI
Advertising Agency, City: TAXI 2, Toronto
Country: CANADA
Advertising/Web Design Agency, City: TAXI 2, Toronto
Country: CANADA
Credit Details:
| Name | Position | Company |
| Lance Martin | Creative Director | Taxi 2 |
| Mike Blanch | Art Director | Taxi 2 |
| Stephanie Yung | Art Director | Taxi 2 |
| Greg Buri | Writer | Taxi 2 |
| Jason McCann | Writer | Taxi NY |
| Jason Mc Cann | Associate Creative Director | Taxi NY |
| Stephanie Yung | Associate Creative Director | Taxi 2 |
| Stephanie Yung | Designer | Taxi 2 |
| Kevin Saffer | Interactive Producer | Taxi Toronto |
| Daryn Sutherland | Account Director | Taxi 2 |
| Jared Stein | Account Manager | Taxi 2 |
| PixelPusher | Programmer | PixelPusher |
Synopsis:
MINI has made several advancements to reduce environmental impact and increase efficiency. On a global scale, MINI wanted us to highlight these technologies in a simple, innovative, and efficient way. Hence, MINIMALISM: A microsite that provides users with a waste-free way to learn about the MINI in the amount of time they have available, down to the second. After selecting a feature, users are treated to a series of vignettes - ranging from 60 seconds down to one - that explain these complex technologies using minimal animations. That way we don't waste anything, including people's time.