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TV2 Mission Impossible III: Lion enclosure
| See full size 1019x1056 px | |
| Released: | November 2008 |
| Advertiser: | TVNZ/TV2  |
| Brand name: | MISSION IMPOSSIBLE |
| Agency: | SAATCHI & SAATCHI NEW ZEALAND |
| Country: | New Zealand |
| Category: |
Publications & media
|
| Tags: |
Creative outdoor
Movie/Cinema promotion
|
Credits:
Mission Impossible 3 was coming to Blockbuster Tuesdays on TV2. So Saatchi & Saatchi New Zealand decided to take 'mission impossible' literally and give themselves impossible missions to promote it.Mission: 8:00 Stick up billboard on Symonds street with chewing gum.
Mission log: 5 metre ladder only reached to bottom of billboard so they had to scale the back of it, curing any residual fear of heights.
Advertiser: TVNZ
Product: TV2 Mission: Impossible III
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Like Chess
Creative: Matt Swinburne
Creative: Mike Felix
Country: New Zealand