Mobile Phones: "NOW CLOCK" Print Ad by Goodby Silverstein & Partners

Category: Business Products & Services
Advertiser: SPRINT
Product/Service: MOBILE PHONE
Agency: GOODBY SILVERSTEIN & PARTNERS
Date of First Appearance: May 15 2009 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA
Entry URL: http://www.myawardshows.com/2010/cannes/now_clock_youtube/
Executive Creative Director: Rich Silverstein (Goodby, Silverstein & Partners)
Group Creative Director: Christian Haas (Goodby, Silverstein & Partners)
Group Creative Director: Franklin Tipton (Goodby, Silverstein & Partners)
Art Director: Jose Luis Martinez (Goodby, Silverstein & Partners)
Art Director: Aaron Dietz (Goodby, Silverstein & Partners)
Copywriter: Mandy Dietz (Goodby, Silverstein & Partners)
Copywriter: Rob Calabro (Goodby, Silverstein & Partners)
Executive Producer: Derek Richmond (Goodby, Silverstein & Partners)
Senior Producer: Alex Burke (Goodby, Silverstein & Partners)
Production Company: Ted Perez + Associates (Ted Perez + Associates)

English Synopsis
Sprint’s Now Network celebrates immediacy on all levels. To invite users to literally become a part of Now, we partnered with YouTube for the launch of their homepage masthead. The page takeover contained a 'human clock' that utilises user-generated videos to display the time. Approved videos were then broadcast in the banner in a digital clock format with the 'human clock' constantly updating to the current time. With over 118,000 video submissions in the two short days the banner was live, guests to Sprint's Now website (where the clock currently lives) are guaranteed to never see the same person twice.