PROXIMUS: OUTSIDE OFFICE

Credits:

Type of Entry: Product & Service
Category: Business Products & Services
Title: OUTSIDE OFFICE
Advertiser/Client: PROXIMUS
Product/Service: MOBILE TELECOMMUNICATIONS PROVIDER
Entrant Company: FAMOUS Brussels, BELGIUM
Advertising Agency: FAMOUS Brussels, BELGIUM
Creative Credits
Name Company Position
Christophe Ghewy Famous Brussels Creative Director
Tim Driesen Famous Brussels Creative Director
Joeri Van Den Broeck Famous Brussels Creative Director
Thomas Danthine Famous Brussels Art Director
Denis Dubrulle Famous Brussels Copywriter
Marja Donckers Famous Brussels Production Manager
Goedele Soetemans Famous Brussels Public Relations
Nicolas De Bauw Famous Brussels Account Supervisor
Isabelle Hankard Famous Brussels Account Manager
Martine Vandenbosch Famous Brussels Traffic Manager
Elke Helbig Famous Brussels Internet
Laurent Dochy Famous Brussels Internet
Details
Results and Effectiveness:
‘The ultimate proof that you can easily access the internet wherever you are', received a lot of regional and national press attention, and was an item on dozens of blogs and websites. The price of this event ( camping gear, a boyscout tent and some french fries) about 500 Euros.
Creative Execution:
As an advertising agency, we decided to set the example. On November 6, 2008, we set up a mobile office for a day. A big part of the agency worked the day in the middle of a field outside the city. Thanks to the Proximus Vodafone network cards, we had full access to our e-mails, calendars, our fileservers, the internet, etc. Everything we needed as an agency to do our job was available to us. As proof, we create a blogsite and had people, working outside, update it continuously throughout the day.
Insights, Strategy and the Idea:
Proximus Vodafone, the biggest mobile network provider in Belgium, developped the VMCC card : a network card that allows you high-speed acces to the internet wherever you are. Without wires or a WiFi connection. How can we proof the efficency of this product to companies and give it a lot of attention.