| Examples: Mohawk, USA, id29, Troy |
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Mohawk Fine Papers: 50/10, Economical
| See full size 900x1200 px | |
| Released: | September 2007 |
| Brand name: | Mohawk  |
| Agency: | id29, Troy |
| Country: | USA |
| Category: |
Business equipment & services
|
Credits:
We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.
Advertising Agency: id29, Troy, NY USACreative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs