MONTBLANC: "The Beauty of a Second" Print Ad by Leo Burnett/arc Worldwide

Montblancâs âThe Beauty of a Secondâ short-film contest invites everyone to seize the moment, to catch a second that one considers being beautiful in a one-second-video. The subject of the clip submitted can be anything, a childâs face, a spectacular view, a smile, a kiss, life itself â in Wim Wendersâ words: âOne second at a timeâ. âThe Beauty of a Secondâ can be captured with a cell phone, a digital camera or any other kind of film camera as long as the moving images last one second and are captured in landscape format (16:9).Site from Leo Burnett/ Arc Italy
Category: Retail services
Client: Montblanc
Agency: Leo Burnett / Arc
Country: Italy
Executive Creative Director: Paolo Dematteis
Executive Creative Director: Riccardo Robiglio
Creative Director: Paolo Boccardi
Art Director: André Gidoin
Copywriter: Markus Ivan Johansson
Copywriter: Francesco Simonetti
Web Developer: Gabriele Vinci