Mountain Dew, the official extreme sports drink in Romania, joined MOfilm in order to strengthen its position as a fun and irreverent brand.
Graffiti BBDO, Bucharest announced this affiliation through a series of print ads, illustrating the rather familiar results of the two worlds colliding.
Client: Pepsi Co
Agency: Graffiti BBDO Bucharest
Date Uploaded: 2011-01-28
Creative Director: Mihai Gongu
Copywriter: Alex Strimbeanu
Art Director: Cosmin Simionescu
Illustrator: Cosmin Simionescu
The Print Ad titled Chewbacca was done by Graffiti BBDO advertising agency for product: Mountain Dew (brand: Mountain Dew) in Romania. It was released in the Jan 2011.