MTV Skins: Rainbow Party

Credits:

Here are the two posters created to promote the controversial teenage show Skins (“Rainbow Party” and “Octabong”), broadcasted on MTV Portugal. The campaign was created by Leo Burnett Lisbon, and does a graphic parallel between the show and things teenagers do that the majority of parents don’t even know that exist. The show takes place in Bristol, and follows a group of young teenagers throughout their troubled daylife – sex, drugs and alcohol are just a few of the explosive ingredients shown without censure.
The concept of the show is “Parents can’t forbid things they don’t know exist. SKINS – Don’t let them know about this show”.


Advertised brand: MTV Portugal - Skins
Advert title(s): “MTV – Octabong”; “MTV – Rainbow Party”
Advertising Agency (Name, City, Country): Leo Burnett Lisbon, Portugal
Agency website: http://www.leoburnett.pt/
Executive Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Illustrator: Bruna Guerreiro
Creative Advisor: Tura