Museum Of Childhood: "MINDS" Print Ad by Abbott Mead Vickers.bbdo, London

Category: Entertainment & Leisure
Advertiser: MUSEUM OF CHILDHOOD
Product/Service: MUSEUM OF CHILDHOOD
Agency: ABBOTT MEAD VICKERS BBDO
Type Of Ad: Newspaper
Date of First Appearance: Nov 1 2010
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Executive Creative Director: Paul Brazier
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks
Illustrator: Mick Marsden

English Translation of Main Headlines
Brief: The Museum approached AMV to come up with a campaign that brought to life the thought that play isn’t just mucking about, it actively helps us learn.

Solution: We came up with a series of 4 print ads that highlight that very thought. Each uses an iconic childhood toy/game from Meccano to Lego and headlines that humorously answer the brief. The illustrative style is by Mick Marston whose predominant style has a beautiful childlike quality.

Location: The 4 ads ran as posters and press ads in the large area surrounding the Museum itself in East London. Especially targeted were 6 sheets at Underground/train stations and local press.