| See full size 640x427 px | |
| Released: | December 2007 |
| Advertiser: | MUSEUM OF SCIENCE & INDUSTRY |
| Agency: | McCANN-ERICKSON |
| Country: | Belgium |
| Category: |
Entertainment & leisure |
| Tags: |
Direct marketing Creative review |
Credits:
To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.
Brand: Museum des Sciences Naturelles