| Examples: MUSIC FESTIVAL, Hungary |
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Hegyalja Music Festival: Flowers
| See full size 1600x1131 px | |
| Released: | June 2008 |
| Brand name: | MUSIC FESTIVAL  |
| Country: | Hungary |
| Category: |
Entertainment & leisure
|
Credits:
A nationwide promotion for a music festival's green credentials. We built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 11,000 unique visitors to the microsite (http://www.zoldvadmuvelet.hu), nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening.Advertising Agency: Raygun, Budapest, Hungary
Creative Director / Art Director: Alex Poulson
Copywriter: Zsombor Pal