NAPA AUTOPRO: "ENGINE" Print Ad by BCP, Montréal

BCP, Montreal client, NAPA AUTOPRO, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.The print aims to position NAPA AUTOPRO as a preventive solution to more serious car problems.It is based on the insight that drivers often see warning lights appear on their dashboard, but often they don't do anything about it until itâs too late. In our print, we depict a situation caused by car problems, but we replace the car with these all-too-familiar icons in order to make the point that something which begins as a minor worry can become a big problem if it isnât taken care of by trained mechanics.

Category: Automotive
Client: NAPA
Agency: BCP Montréal
Country: Canada
Executive Creative Director: Etienne Bastien
Creative Director: jonathan rouxel
Art Director: NICOLAS BAILLARGEON
CD/Copywriter: Etienne Bastien
CD/Copywriter: Dom Bulmer
Photographer: jonathan rouxel
Retoucher: Visual Box