We wanted to show that the quality of High Definition Television of the National Geographic Channel is as good as reality. Therefore we visited a couple of Dutch zoo's and put the logo of the channel in the upper left corner of an aquarium. By doing this we turned the aquarium into a television so people could directly experience High Definition Television of the National Geographic Channel.
Product : National Geographic High Definition Television
Agency : Saatchi & Saatchi Amsterdam
Creative Director: Magnus Olsson
Art Director: Nils Taildeman
Copywriter: Menno Schipper
Country : Netherlands
The Print Ad titled Aquarium was done by Saatchi & Saatchi, Netherlands advertising agency for product: National Geographic Tv Channel (brand: National Geographic) in Netherlands. It was released in the Jan 2008.