HEARING AID CHECK: THE WORLD´S FIRST IN-EAR COMMERCIAL

Credits:

Type of Entry: Product & Service
Category: Healthcare & Medical
Title: THE WORLD´S FIRST IN-EAR COMMERCIAL
Advertiser/Client: NEUROTH
Product/Service: HEARING AID CHECK
Entrant Company: JUNG von MATT Vienna, AUSTRIA
Advertising Agency: JUNG von MATT Vienna, AUSTRIA
Creative Credits
Name Company Position
Andreas Putz Jung Von Matt Executive Creative Director
Christoph Gaunersdorfer Jung Von Matt Creative Director
Thomas Schwarz Jung Von Matt Creative Director
Eva Ortner Jung Von Matt Art Director
Helena Gionkas Jung Von Matt Copywriter
Robert Schrotthofer Jung Von Matt Graphic
Rita Hofmeister Jung Von Matt Account Supervisor
Catharina Winding Jung Von Matt Account Manager
Clemens Marx Marxproductions Sound Engineer
Details
Results and Effectiveness:
The message reached Neuroth’s customers. More than 80 % of the target group came to have their hearing aid checked.
Creative Execution:
THE WORLD’S FIRST IN-EAR COMMERCIAL: Neuroth is one of Austria’s leading hearing aid companies. Each hearing aid is unique since it is tailor-made for every single client. Just as individual as the made-to-measure hearing aid is the commercial that is played into the ear of its owner once the batteries have started to run low (The commercial was programmed into the hearing aid as an MP3-file. It started to play when battery voltage sank below a critical level. All this happens only a minimal distance from where we wanted it to go: the brain). The user of the hearing aid is addressed by his name and reminded to have his hearing aid checked and batteries changed.
Insights, Strategy and the Idea:
Rise in participation at Neuroth's hearing aid check. Target Audience: Hearing impaired, using hearing aid technology from Neuroth.