Advertising campaign "New Balance (Love, Hate)"
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New Balance: LOVE/hate (Woman)
| See full size 8470x3440 px | |
| Released: | March 2008 |
| Advertiser: | NEW BALANCE  |
| Brand name: | NEW BALANCE SPORTS SHOES |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Tags: |
tv-spot
Creativity
|
Credits:
BBDO New York's new integrated brand campaign “LOVE/hate. This is the new balance,” highlights running as fundamental to all sport and spotlights the runners’ complex love/hate relationship with running. The advertising breaks nationally on March 27 and in international markets during the next 90 days and shows how New Balance is dedicated to reducing the hate and growing the love of running through innovations in footwear, apparel and equipment.
Product : New Balanc
Agency : BBDO New York
Designer: Jesse Kaczmarek
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Senior Creative Director: Mike SmithAssociate CD / Art Director: Brandon Mugar
Copywriter: Greg Hahn, Mike Smith
Country : United States of America
Other Credits : Design Director: Craig Duffney
Photographer: Dimitri Daniloff