When you rent the new release DVD, The Chronicles of Narnia: Prince Caspian, you are asked the question is the book better than the movie? That’s because the New Zealand Book Council has bound the first two chapters of this C. S. Lewis classic into the DVD case, so your children can now find out for themselves. At the end of the second chapter the reader is left with the encouraging message, ‘Keep Reading’.
Agency: Colenso BBDO, Auckland
Executive Creative Director: nick worthington
Creative: Lisa Fedyszyn, Jonathan McMahon
Producer: Phil Newman
Photographer: Stephen Roke
Group Account Director: Michael Redwood
The Print Ad titled DVD/Book was done by Colenso BBDO advertising agency for brand: New Zealand Book Council in New Zealand. It was released in the Dec 2008.