New Zealand Book Council: DVD/Book

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Released:	December 2008
Advertiser:	NEW ZEALAND BOOK COUNCIL
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public awareness messages

Credits:

When you rent the new release DVD, The Chronicles of Narnia: Prince Caspian, you are asked the question is the book better than the movie? That’s because the New Zealand Book Council has bound the first two chapters of this C. S. Lewis classic into the DVD case, so your children can now find out for themselves. At the end of the second chapter the reader is left with the encouraging message, ‘Keep Reading’.

Agency: Colenso BBDO, Auckland
Executive Creative Director: nick worthington
Creative: Lisa Fedyszyn, Jonathan McMahon

Producer: Phil Newman

Photographer: Stephen Roke

Group Account Director: Michael Redwood