New Zurich Newspaper: Fresh From Press

Credits:

Advertising Agency: JUNG von MATT, Hamburg, GERMANY

Oliver Voss Jung von Matt Creative Director
Philipp Barth Jung von Matt Copywriter
Mirjam Heinemann Jung von Matt Art Director
Caroline Schubiger Jung von Matt Copywriter
10.10.2006

Describe the objective of the promotion.
Show that the Swiss "New Zurich Newspaper" delivers the latest and most important news. Target audience: businessmen.

Describe how the promotion developed from concept to implementation.
A promotion at Basel airport, Switzerland. Waiting for their luggage, travelers get the impression that the "New
Zurich Newspaper" is delivered just fresh from the press. The conveyor-belt delivering the luggage is transformed to a belt used at printing companies.

Explain why the method of promotion was most relevant to the product or service.
The conveyor-belt promotion shows that the "New Zurich Newspaper" is delivered fresh from the press.
This is a key benefit of the paper. The airport is a perfect place to get in contact with the businessmen target group.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Every business traveller that collected his luggage saw the promotion. This helped keeping the newspaper on number one position in the quality paper market.