MTV Network: Nick Idents

Credits:

Type of Entry: Corporate or Brand Identity
Category: Broadcast Design & Graphics
Title: NICK IDENTS
Advertiser/Client: MTV NETWORKS GERMANY
Product/Service: NICK GERMANY
Entrant Company: dyrdee Media Berlin, GERMANY
Design/Advertising Agency: dyrdee Media Berlin, GERMANY
Creative Credits
Name Company Position
Ljubisa Djukic Dyrdee Media Creative Director
Ole Keune Dyrdee Media Creative Director
Bettina Volgel Nick Germany (mtv Networks Germany Gmbh) Creative Director
Lucas Zanotto Lutas.it Art Director
Sven Henrichs Dyrdee Media Production Manager
Mesut Can Dyrdee Media Technical Support
Daniel Griese Schieffer/Schieffer Sound Designer
Details
Brief Explanation:
We wanted to create a spot that incorporated the Nick Corporate identity without feeling forced. We also wanted something with an analogue look which related to the every day life of the kids. With that in mind, the idea to put realistic orange objects in the focus of each spot was born. To build a story around convincing orange objects was a challenge but once that was achieved the other two Nick colours, white and green, worked into the design naturally. This helped to give the spots a unique style while maintaining the brand.
Describe the brief from the client:
We developed the first Nick Ident, "The Dog" as a speculative project. Nick was very excited when we presented the spot and they quickly ordered 10 spots in the same style.
Description of how you arrived at the final design:
We wanted to create a spot that incorporated the Nick Corporate identity without feeling forced. We also wanted something with an analogue look which related to the every day life of the kids. With that in mind, the idea to put realistic orange objects in the focus of each spot was born. To build a story around convincing orange objects was a challenge but once that was achieved the other two Nick colours, white and green, worked into the design naturally. This helped to give the spots a unique style while maintaining the brand.
Indication of how successful the outcome was in the market:
The Idents were very well recieved at Nick Germany and the decision was made to export the Idents to the Austrian and Swiss market. We have already been award Best Leader Prize from The Holland Animation Festival and have already been Selected by Anima 2009: The Brussels International Animation Festival and the Festival of Animated Film Stuttgart 09.