Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
Nike Basketball: Paper Battlefield
| See full size 3000x2121 px | |
| Released: | June 2009 |
| Advertiser: | NIKE  |
| Brand name: | NIKE BASKETBALL LEAGUE |
| Agency: | McCANN WORLDGROUP Causeway Bay |
| Country: | HONG KONG |
| Category: |
Entertainment & leisure
Clothing & footwear
|
| Awards: |
Cannes Lions 2009 Design Grand Prix
|
| Tags: |
Cannes Lions 2009
Award show winner
|
Credits:
Type of Entry: Corporate or Brand IdentityCategory: Posters
Title: PAPER BATTLEFIELD
Advertiser/Client: NIKE HONG KONG
Product/Service: NIKE BASKETBALL LEAGUE
Entrant Company: McCANN WORLDGROUP Causeway Bay, HONG KONG
Design/Advertising Agency: McCANN WORLDGROUP Causeway Bay, HONG KONG
Creative Credits
Name Company Position
Spencer Wong Mccann Worldgroup (hong Kong) Executive Creative Director
Nick Lim Mccann Worldgroup (hong Kong) Creative Consultant
Terry Tsang Mccann Worldgroup (hong Kong) Creative Director
Chris Fong Mccann Worldgroup (hong Kong) Associate Creative Director
Wong Wai Mccann Worldgroup (hong Kong) Associate Creative Director
Cherry Yiu Mccann Worldgroup (hong Kong) Senior Art Director
Nicky Sun Mccann Worldgroup (hong Kong) Art Director
Michael Chan Mccann Worldgroup (hong Kong) Print Manager
Paul Swee Studio 13 Project Consultant
Details
Brief Explanation:
To bring to life the spirit of competition of the Nike Basketball League.
Describe the brief from the client:
To create a call-for-entry poster for the annual Nike Basketball League Competition, the most prestigious and competitive Basketball League in town.
Description of how you arrived at the final design:
We have literally translated the spirit of competition onto the posters. 350 posters were handmade by the players. Images of the top 10 players, each representing a unique skill were turned into printing templates. Then they were invited to a silkscreen workshop to print their image on top of each other. The posters became their battlefield. The random cross-printing became their battles. And the printing process became our message.
Indication of how successful the outcome was in the market:
Places for the Nike Basketball League quickly filled up, and the posters became one of the most sought-after Nike collectibles among the players’ community. More importantly, being their own creation, the posters meant more than just posters to the players – the creative process became an exclusive and unique experience shared only by them in their community.