NIKE: Nike Football Crazy Kids

Credits:

Corporate Name of Client: Nike
Agency: Publicis Singapore, Singapore
Executive Creative Director: Calvin Soh
Copywriters: Yvonne Chia/Loh Wei Cheng
Art Directors: Loh Wei Cheng/Yvonne Chia

Basic description of the project:
These limited edition boxes housed a pair of football boots. When opened, the Football Crazy Kids (FCK) will see a stadium within the box and hear, through sound activated chips, the crowds cheering and clapping. This fuelled their dreams of playing for their national team and also ensured the boxes were not thrown away. In some countries, the boxes were signed by National football players but honestly, these boxes didn’t last one single day. Overall, the campaign helped establish Nike as the true supporter of football at grassroots level and FCKs, inspiring them to keep their dreams alive.