Nike: Nike ID 2008

Credits:

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The Nike ID redesign now includes enhanced customization and design search.

Touting its first full redesign of Nikeid.com since its 1999 launch, R/GA has launched a site that now includes performance customization of Nike products, 360 degree and zoom options as well as a design search function.

With the new search app, visitors can view other consumers’ designs from around the globe for inspiration. The new imaging options, meanwhile, allow you to see close-up details like stitching, fabrics and form. Along with the footwear customization, which now includes cleat design, one can also use the color spectrum to shape apparel, bags and more.


Client: Nike
Agency: R/GA
Chief Creative Officer: Nick Law
Executive Creative Director: Robert Rasmussen
Creative Director: Natalie Lam,
Jill Nussbaum
Art Director: Wade Convay
Senior Copywriter: Phil Latcholia
Senior Visual Designer: Shinhyun Kang,
Minki Park
Interaction Design Director: Tara Greer
Senior Interaction Designer: Mike Klodginski
Interaction Designer: Hatti Lim
Executive Technical Director: Nick Coronges
Technical Project Director: Patrick Fitzgerald
Senior Flash Developer: Chuck Genco,
Ivan Safrin,
Jin Sung Yoo,
Michael McLoughlin
Group Director, Production: Sean Lyons
Executive Producer: Daniel Jurow
Senior Producer: Eric Wertanen
Producer: Talli Pinhasi