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Nivea 'Good-Bye Cellulite': Nivea 'Goodbye Cellulite' installation
| See full size 1000x708 px | |
| Released: | August 2008 |
| Advertiser: | NIVEA  |
| Brand name: | Nivea 'Good-Bye Cellulite' |
| Agency: | TBWA\CHIAT\DAY New York |
| Country: | USA |
| Category: |
Cosmetics & beauty products
|
| Tags: |
Outdoor ads as monuments, sculptures, stunts, installations, statues
indoor
|
Credits:
During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event.You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Credits:
Agency: TBWA\Chiat\Day New York
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune
Hand Lettering: Andre Trenier
