Our challenge was to advertise sunscreen when people need it most: under the sunlight. The consumer almost never wear sun screen on a daily basis. The idea was to talk to him when least expected but when he needed it the most: during his time under the sun. We created a message that could only be seen on sunny days. Therefore, we designed a mirrored billboard that used the sunlight itself as 'ink'.
We delivered to the client a simple, non-expensive and creative idea that speaks to the
consumer when he really needs a sunscreen, and even better: right when he is close to the
point of sale. Furthermore, client's public image was linked to an eco friendly initiative.
Without using paper and with no waste. Through a simple and clever message, the consumer
Agency: Lew´Lara\TBWA São Paulo
Creatives: Jaques Lewkowicz (Executive Creative Director)
Creatives: André Laurentino, Felipe Luchi (Creative Director)
Creatives: Pedro Rosa (Art Director)
Creatives: Roberto Kilciauskas (Copywriter)
The Print Ad titled Sun Mirror was done by Lew Lara\tbwa advertising agency for product: Nivea Sun Products (brand: Nivea) in Brazil. It was released in the Jun 2010.