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NSW Health: Get Tested. Play Safe
| See full size 1600x1200 px | |
| Released: | September 2009 |
| Advertiser: | NSW HEALTH  |
| Agency: | GEORGE PATTERSON Y&R |
| Country: | AUSTRALIA |
| Category: |
Public health & safety
|
| Tags: |
Реклама в туалетах
ambient
|
Credits:
Faced with a significant increase in STI’s (sexually transmissible infections), particularly in young adults, the NSW Government has set out to raise awareness of the problem. The campaign theme – Sleeping with one is sleeping with many – brings the message to life and the tagline is a simple call to action: get tested, play safe.Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: James Procter
Art Director: Robbie Kantor & Josh Evans
Copywriter: Bart Pawlak