Advertising campaign "Olay Anti-aging cream (camouflage)"
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Olay: 53 (Leopard)
| See full size 1417x707 px | |
| Released: | May 2008 |
| Brand name: | OLAY  |
| Agency: | Saatchi & Saatchi London |
| Country: | United Kingdom |
| Category: |
Cosmetics & beauty products
|
| Awards: |
Epica Awards 2008 Press & Poster Silver
|
| Tags: |
Prints
Award show winner
|
Credits:
The brief was to produce a poster campaign to promote Olay's Anti-aging properties.Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.
Product : Olay
Agency : Saatchi & Saatchi London
Executive Creative Director: Paul Silburn
Executive Creative Director: Kate Stanners
Creative Director: Daniel Mailliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Country: United Kingdom
Other Credits : Typography/retouching - Firstbase