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Olfen Patch: Olfen Patch
| See full size 400x512 px | |
| Released: | March 2008 |
| Advertiser: | Mepha Baltic  |
| Brand name: | Olfen Patch |
| Agency: | UniversalMcCann |
| Country: | Latvia |
| Category: |
Toiletries & pharmaceuticals
|
| Awards: |
Golden Hammer 2008 Best Use of Media Gold
|
| Tags: |
Award show winner
|
Credits:
Agency: UniversalMcCann Latvia
Country: Latvia
Entry title: Olfen Patch
Product/Service: Medicine
Brand name: Olfen Patch
Advertiser: Mepha Baltic
Account director: Daina Krieva
Media Planner: Liva Vecrinka
Creative director: Gatis Rozenfelds, Inorek&Grey
Art Director: Maija Vitola, Inorek&Grey
Production company: Universal Mccann
Creative idea: OLFEN Patch is analgesic and anti-inflammatory plaster used in cases of back, joint pains and stiffness. The main idea was to make insert like plaster and stick it ON EDITORIAL pictures of magazine to be more visible, show easy usage of plaster and to create a BUZZ. We stick it on popular Ice-hockey player s neck, on women s ankle and knee making associations that they are using it already. The message on plaster: Don t let it hurt anymore!