Omo: "Brighter Whites" Print Ad by Naked

Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.

Client: Unilever
Agency: Naked Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O'Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow
Country: Australia