Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.
Agency: Naked Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O'Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow
The Print Ad titled Brighter Whites was done by Naked advertising agency for brand: Omo in Austria. It was released in the Apr 2010.