Advertising campaign "One Show (If you don't deserve an award, who does?)"
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One Show: Hack Man
| See full size 1069x766 px | |
| Released: | January 2008 |
| Advertiser: | ONE SHOW  |
| Brand name: | ONE SHOW FESTIVAL |
| Agency: | LA COMUNIDAD |
| Country: | USA |
| Category: |
Business equipment & services
|
| Tags: |
Creative review
Best ads of advertising festivals
|
Credits:
Eat your way to creative success.Since there's no need to explain the plotline of Pac-Man, la comunidad, Miami's takeoff of the classic arcade game is giving a nod to the One Show with ";Hack Man,"; which lets users guide a character named ";Creative Boy"; through the dot-filled maze.
Along the way, our ambitious lad can eat a Power Pill where you can eat the ghosts that include confused planners, ";yes sir"; account directors, scared clients and even the client's wife. Of course, if you eat the fruit that occasionally appears, you'll rack up One Show-themed bonus points including Merit for 100 all the way to Hall of Fame for 600.
Agency: la comunidad, Miami
Creative Director:: José Mollá,
Joaquín Mollá
Copywriter: Gustavo Lauria,
José Mollá
Art Director: Philip Bonnery
Account Director: Marcela Maurer
Agency Producer:: Laurie Malaga
Production Assistant: Lupita Alvarez
