| Examples: WRIGLEY, Orbit Aqua, ISRAEL, GITAM/BBDO |
Advertising campaign "A Very Juicy Orbit Campaign"
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Campaign "A Very Juicy Orbit Campaign" →
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Orbit Aqua: Gum With Juicy Fruity Filling
| See full size 1417x1890 px | |
| Released: | July 2009 |
| Advertiser: | WRIGLEY  |
| Brand name: | Orbit Aqua |
| Agency: | GITAM/BBDO |
| Country: | ISRAEL |
| Category: |
Baking & sweet foods
|
| Tags: |
outdoor
Creative outdoor
Chewing gum
|
Credits:
Advertised brand: Wrigley's-Orbit AquaAdvert title(s): Orbit Gum With Juicy Fruity Filling
Advertising Agency (Name, City, Country): GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel and Noga Sagi
Illustrator: Alex Melik Adamov-OMG Art
Published/Released/Aired (Month, Year): 7.09
Short rationale (optional):
Our goal was to emphasis the juicy filling inside the gum.
We created two types of special outdoor media:
1. A Poster: It's pole was redesign, illustrating a juicy fluid, spilled from the gum, all the way to the floor.
2. A Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping.
The unique use of media aroused people's attention while sitting in a bus station, driving to work or just passing by on the street.