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Oreo: Elevator
| See full size 863x935 px | |
| Released: | July 2008 |
| Advertiser: | OREO  |
| Brand name: | OREO BISCUITS |
| Agency: | Draftfcb New York |
| Country: | USA |
| Category: |
Confectionery & snacks
|
| Tags: |
Elevators
|
Credits:
Milk's Favorite Cookie
Video: http://www.vimeo.com/1359539
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran