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Parissa Wax Strips: Backvertising
| See full size 1600x1216 px | |
| Released: | July 2009 |
| Advertiser: | Parissa  |
| Brand name: | Parissa Wax Strips |
| Agency: | Rethink Communications |
| Country: | USA |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Toiletries and Pharmaceuticals
Creativity
ambient
|
Credits:
Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie