| Examples: Party City, USA, Zimmerman |
| See full size 1050x1005 px | |
| Released: | October 2009 |
| Advertiser: | Party City |
| Agency: | Zimmerman |
| Country: | USA |
| Category: |
Entertainment & leisure |
Credits:
Pigs-in-a-blanket, cocktail wieners, kilted sausages: Hot dogs can be very popular at a party. So when Party City's agency of record Zimmerman came up with the idea of an online haunted house populated entirely by animated hot dogs in costume-Halloweenies-to promote Party City's 2009 Halloween costumes, ClickFire Media and partner brand Click 3X couldn't resist. The resulting website brings together 3D animated characters, Facebook Connect, interactivity, viral video, and a link to buy the real costumes from Party City. The two companies worked in constant collaboration.