This is a campaign aimed at drivers. The insight is that if you drive closer than 1.5m to a cyclist, you might end up getting closer to their family when you have to explain yourself.
Category: Public interest
Client: Pedal Power
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: graham lang
Copywriter: Nkanyezi Masango
Copywriter: Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton
The Print Ad titled Father was done by Y&R South Africa advertising agency for product: Pedal Power (brand: Pedal Power) in South Africa. It was released in the Apr 2012.