Advertising campaign "Don't step into danger (NZ)"
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Pedestrian Safety: Shark
| See full size 1120x750 px | |
| Released: | December 2008 |
| Advertiser: | Auckland City Council  |
| Brand name: | PEDESTRIAN SAFETY |
| Agency: | Ogilvy, New Zealand |
| Country: | New Zealand |
| Category: |
Public health & safety
|
| Tags: |
Creative outdoor
Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Social Advertising
|
Credits:
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.Don't step info danger.
Advertiser: Auckland City Council (Pedestrian Safety)
Agency: Ogilvy New Zealand
Illustrator: Marc Spijkerbosch
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O'Leary
Copywriter: Charlotte Henry & Damon O'Leary
Art Director: Amy Cattanach & Basil Christensen
