Pedigree: Train your puppy

Credits:

Pedigreee Pedigreee ad allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE® DENTABONE® and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice


Advertiser: PEDIGREE® MARS PETCARE
Brand: PEDIGREE
URL: Puppy.com.au
Agency: Whybin\TBWA\TEQUILA
Art Director: Glenn Christensen
Copywriter: Dan O'Connell
Assoc Creative Director: Kara Grey
Flash Designer: Bruce Collier
Designer: Alex Ristivcki
Country: Australia
Other Credits: JCDecaux