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Examples: Malaysia, Silverfish Books, Saatchi & Saatchi, Petaling Jaya, PENGUIN BOOKS

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Penguin Books: Liberty

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Released:	June 2008
Advertiser:	Silverfish Books
Brand name:	PENGUIN BOOKS
Agency:	Saatchi & Saatchi, Petaling Jaya
Country:	Malaysia
Category:	Retail stores & rental companies
Awards:	Cannes Lions 2008 Outdoor Gold
Tags:	Cannes 2008 Award show winner

Credits:

Agency: Saatchi & Saatchi, Petaling Jaya
Advertiser: Silverfish Books
Brand: Penguin Books