Entrant: DDB Hong Kong/Tribal DDB Hong Kong, Hong Kong
Penguin Books - Your Own World Campaign
"London", "Tokyo", " Paris"
Media Used: Newspaper
Corporate Name of Client: Penguin Books Ltd.
Agency: DDB Hong Kong/Tribal DDB Hong Kong, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan/O'Poon
Copywriters: Paul Chan/Jay Lee
Art Directors: O'Poon/Fei Leung
Photographer: Steve Wong
The Print Ad titled Tokyo was done by DDB Hong Kong advertising agency for product: Penguin Books (brand: Penguin Books) in Hong Kong SAR China. It was released in the Sep 2010.