| Examples: PEPSI, Canada, BBDO CANADA |
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PEPSI: ACCESS MP3
| See full size 1000x746 px | |
| Released: | May 2006 |
| Advertiser: | PEPSI  |
| Agency: | BBDO CANADA |
| Country: | Canada |
| Category: |
Soft drinks
Non-alcoholic drinks
|
| Tags: |
Creative outdoor
Posters with headphone jacks
|
Credits:
The program is quite simple: every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.caTo launch the program BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters featuring 12 different tracks running in Toronto and Vancouver from now until the end of summer.
Agency: BBDO CANADA
Executive Creative Director: Jack Neary
Creative Director: Ian Mackellar
Copywriter: Adam Bailey
Art Director: Andrew Hart
Account Supervisor: Stephanie Nerlich/Tim Welsh/Eva Moskovitz
Typographer: Andrew Hart
Typographer: John Rodrigues
