Pepsi: Shadow

Credits:

Advertiser/Client: PEPSICO
Product/Service: PEPSI
Entrant Company: JWT INDIA Mumbai, INDIA
Advertising Agency: JWT New Delhi, INDIA
Creative Credits
Executive Creative Director: Soumitra Karnik
Creative Director: Sachin Das Burma
Copywriter: Iraj Fraz Batla
Account Manager: Hari Krishnan
Account Supervisor: Mayukh Hazarika
Producer: Suprotim Day
Art Director: Kunal Gaur
Photographer: Anshuman Mukherjee

Details
Description of Ambient execution:
To drive the message of recycling, the first among a series of events was organised at a college festival. A few young artists spent 7 hours putting together 6500+ trashed Pepsi cans and PET bottles into an intriguing pile of trash. When the light was thrown on it, the curious crowd saw in the shadow cast on the screen, what recycling can lead to: a beautiful world. More than 15,000 people watched it live and over 50,000 online. 11,345 people vowed to make recycling a way of life by signing on the wall and 7,331 of them registered on the website on the spot. With more people cued in to the video on sites like youtube and metacafe, and even more joining the 'Recycle for a Beautiful World' communities, the message is spreading across all corners of our beautiful world.