Stop The Traffik: Human Sale

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Released:	August 2008
Brand name:	PERSONS TRAFFICKING AWARENESS
Agency:	Saatchi & Saatchi London
Country:	United Kingdom
Category:	Public awareness messages
Tags:	outdoor

Credits:

Every year thousands of men, women and children are trafficked into the UK for forced labour and sexual exploitation. To help Stop The Traffik (a global coalition against people trafficking) to raise awareness about this trade in human lives, Saatchi & Saatchi X London advertised a ‘HUMAN SALE’ in the centre of London. For maximum impact, the ‘sale’ coincided with the last few days before a ban on this kind of familiar hand-held banner advertising in London came into place.

Agency: Saatchi & Saatchi X London
Creative Director: Emma Perkins
Art Director: Seamus Higgins
Copywriter: Ant Melder

Country: United Kingdom

Communications Co-ordinator: Bex Keer