In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
A "Travel Agency Driver" was at the arrivals gateway, showing a signboard saying: "308- Get ready for the arrival of the new Peugeot".
Advertising boards on top of the departures/arrivals information screens, with the words "It has arrived! 308".
Transportation boxes were placed by the luggage belt, with "It has arrived! 308" printed on it.