There nothing like real Italian espresso straight from the bean.
The coffee machine literally destroys symbols representing the different countries’ coffee-cultures. We want to communicate in a loud, visible and self-confident way that there is no better way of coffee enjoyment than with the original from Italy – The Philips Saeco.
Advertising Agency: DDB Tribal, Hamburg, Germany
Creative Director: Konrad Witzig
Art Director: Patrick Hirscher
Photographer: Peter Schafrick
The Print Ad titled Originale! was done by Tribal DDB Germany advertising agency for product: Philips Saeco (brand: Philips) in Germany. It was released in the Oct 2011.