| Examples: PHOTOGRAPHER, INDIA, 1POINTSIZE |
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PHOTOGRAPHER: CAMERA LENS CALENDAR
| See full size 1250x967 px | |
| Released: | January 2009 |
| Brand name: | PHOTOGRAPHER  |
| Agency: | 1POINTSIZE |
| Country: | INDIA |
| Category: |
Business equipment & services
|
| Tags: |
Calendar
Direct marketing
|
Credits:
THE WORLD'S FIRST CAMERA LENS CALENDARSharad Haksar
TARGET AUDIENCE: Key international clients of photographer Sharad Haksar
THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.
THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.
SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.
THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.
Agency: 1pointsize
Art Director: Sharad Haksar
Creative Director: Anantha Narayan