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Examples: PHOTOGRAPHER, INDIA, 1POINTSIZE

Ads Archive / Print, DM, Ambient, Outdoor ads

PHOTOGRAPHER: CAMERA LENS CALENDAR

Prints, Outdoor, Ads CAMERA LENS CALENDAR, PHOTOGRAPHER, 1POINTSIZE,
See full size 1250x967 px
Released: January 2009
Brand name: PHOTOGRAPHER PHOTOGRAPHER
Agency: 1POINTSIZE 1POINTSIZE
Country: INDIA INDIA
Category: Business equipment & services Business equipment & services
Tags: Calendar Calendar
Direct marketing Direct marketing

Credits:

THE WORLD'S FIRST CAMERA LENS CALENDAR
Sharad Haksar

TARGET AUDIENCE: Key international clients of photographer Sharad Haksar

THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.

THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.

SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.

THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.



Agency: 1pointsize
Art Director: Sharad Haksar
Creative Director: Anantha Narayan