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POLO CAR: Volkswagen Polo Twist (Ice)
| See full size 428x650 px | |
| Released: | August 2007 |
| Advertiser: | Volkswagen  |
| Brand name: | POLO CAR |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
| Category: |
Cars
|
| Tags: |
ambient
Creative outdoor
Case study
|
Credits:
To promote the fact that air conditioning comes as standard on the Volkswagen Polo Twist, a life-size, exact replica of the car was sculpted from ice and installed on a busy London street. It received nationwide coverage in the press, and even on the Jonathon Ross show.
copywriter/art director: Graeme Hall